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Martech: Social

In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.

Social media automation: Oxymoron or godsend?

…on social media — especially when it saves time and money, and allows you to spend more time on the things that really matter for your business. Below are four strategic ways to start automating your social media content (and freeing up your busy schedule). 1. When to automate Social media should…

2017: The year in social media

…in a major redesign, Snapchat decided that social should be separated from media. However, as much as the definition of social media is being stretched, the social media market in 2017 was still defined by Facebook — and its rivalries. The preeminent social network spent 2017 protecting its corner…

How AI and image recognition are transforming social media marketing

…images front and center. No doubt, marketers know the importance of social media marketing. Nearly 80 percent of social media managers (registration required) see a strong ROI from social, and companies with the most mature social media programs are more profitable and better at retaining customers…

Optimize your content strategy with marketing automation and social media

…advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of…

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