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Sizmek re-enters TV ad space with an Advanced TV Initiative

…with TV ads only offered in customized campaigns. To provide the inventory for its Advanced TV Initiative, Sizmek has partnered with Telaria and Spotx for CTV and OTT and Comcast-owned Freewheel for addressable. Connected TV, in Sizmek’s usage of the term, includes Over-the-Top TV ad-based services…

Ad fraud allegations continue to besiege Newsweek Media Group

…for Newsweek Media Group as ad tech vendors say they have stopped selling NMG inventory through their exchanges and networks. AppNexus and SpotX told The Wall Street Journal they have ended their relationships to sell ads on NMG properties. Third-party measurement and authentication company…

MediaBrix – now Receptiv – adds programmatic video marketplace and DMP

…hundred of those are ready for the new Marketplace, Brandt said, and the rest soon will be. The inventory is made available via supply-side platform SpotX, while ad bidding can be conducted through The Trade Desk’s demand-side platform. Brandt pointed out that his company has been focused entirely…

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