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Gartner offers first Magic Quadrant for Content Marketing tools

…report are NewsCred, Kapost, Contently and Percolate, which are tops in both Completeness of Vision and Ability to Execute. Skyword, ScribbleLive, Spredfast and Sprinklr are pegged as Niche Players, which are on the short end of both those metrics. No vendors are assessed by Gartner in the middle…

Social Marketing Platform Spredfast Acquires Shoutlet

…“Plus, Spredfast and Shoutlet are two of the strongest players in the field. If Spredfast manages this process well, this move should only make them stronger.” Spredfast and Shoutlet were each given high marks in Forrester’s most recent rankings of social relationship platforms. Spredfast was named…

Spredfast Launches First Shoutlet-Based Feature, A Contest- and Poll-Maker

In August, social media management platform Spredfast bought competitor Shoutlet. Today, Spredfast announced the first implementation of Shoutlet technology — a Promotions custom form builder that allows brands to create contests, sweepstakes, polls, quizzes, surveys and other interactive features,…

Spredfast adds reviews to the social channels in its dashboard

Image from Spredfast Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from a brand’s business listing or page on various sites offering this kind of feedback, and the social management platform is integrated with more than a hundred…

Lithium and Spredfast merge into a social management/customer care platform

…undertaken as the acquisition of Spredfast by Vista Equity Partners, which owns Lithium and will combine the two companies. Deal terms were not made public. The name for the new firm has not yet been chosen, Lithium CEO Pete Hess told me, and could be Lithium, Spredfast or something new. He added…

Crimson Hexagon Now Offers Access To Tumblr Firehose

…relevant, engaging content and enhance the experiences with the brands they love.” Crimson Hexagon joins Union Metrics, Curalate, Adobe Social and Spredfast in the Preferred Data Partners program. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today.…

Bitly Launches Tool For Channelizing Its Short Links

…the marketers’ links or through Bitly’s. Touchette noted that marketers are often using major platforms like Adobe’s Marketing Cloud or Spredfast’s social management platform to distribute these Bitly links, and added that the new dashboard provides a separate screen of real-time, straightforward…

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