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Sprinklr

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Sprinklr adds AI to its customer experience platform

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is today adding the first installment of an artificial intelligence layer…

Adobe, Microsoft, SAP shed more light on Open Data Initiative

…of more than a dozen companies, including Accenture, Amadeus, Capgemini, Change Healthcare, Cognizant, EY, Finastra, Genesys, Hootsuite, InMobi, Sprinklr and WPP. “Our customers are all trying to integrate behavioural, CRM, ERP and other internal data sets to have a comprehensive understanding of…

Research firm Ipsos buys social listening platform Synthesio

…management and human added-value, Vitti said, with a continued orientation around social media intelligence. Some other social platforms like Sprinklr, he said, are moving to become full engagement suites oriented around social media, while others — like NetBase — are getting into business…

Brandwatch, Crimson Hexagon join Twitter’s channel partner program

…brings to five the number of channel partners. Sprinklr, Sprout Social and Conversocial were announced earlier this year, and Twitter said at the time: We are investing in deeper partnerships with a few select solution providers (including Sprinklr, Sprout Social, and Conversocial) to help brands…

Forrester Wave: Social ad tech tools are still an ‘immature’ category

…on only five that it considers “most significant”: 4C, Brand Networks, Kenshoo, Nanigans and Sprinklr. It analyzed the capabilities, strategy and market presence of these five and determined that Sprinklr and Brand Networks were the leaders, Kenshoo and 4C were “competitive options,” and Nanigans…


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Gartner offers first Magic Quadrant for Content Marketing tools

…NewsCred, Kapost, Contently and Percolate, which are tops in both Completeness of Vision and Ability to Execute. Skyword, ScribbleLive, Spredfast and Sprinklr are pegged as Niche Players, which are on the short end of both those metrics. No vendors are assessed by Gartner in the middle categories of…

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