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Strategic Planning

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How likely is your sales team to recommend you to a friend or colleague?

…rates and strategizing on what we — not sales, not marketing, but we — can do to resolve any potential issues that we uncover. As I write this, I’m about to drop a survey to my sales partners to gather feedback on our biggest gaps heading into the next 12 months. As marketers start to plan their…

Rise of the strategic marketing operations leader: Part 1

…phases to the “Strategic Planning, Budgeting & Management” (SPB&M) process: planning and managing. Under the planning phase, there are three steps the MO leader orchestrates: 1. facilitate alignment; 2. mediate pro forma consensus; and 3. broker shared KPIs & publish plan. In the second phase,…

Rent, buy or train? How to accelerate strategic marketing operations

…higher level of maturity, I call it strategic MO. The strategic MO function brings an operational discipline that allows the CMO to run marketing like a business, rather than simply deploying the technology. Much more than button-pushers and techies, a strategic MO function is instrumental in…

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes in technology, customer behavior and use of data for decision-making, the marketing operations function is not only…

Amanda Farley

Amanda Farley is a partner at (SS Digital Media) in Metro Detroit, where she leads operations and strategic planning. With nearly 10 years in the search industry, she uses her experiences to lead digital strategy for enterprise-level brands and companies. Her integrated campaign strategies have…

What does artificial intelligence mean for marketing agencies?

…of coherent future plans is not going to be taken away from humans any time soon. While the tasks above may be augmented by machines, and aspects of those tasks might be supported by automation, they’ll require talented human team members. Hiring, selling, strategic planning and other varied context…


Related Content: Adobe

Marketing’s New Customer Nerve Center: Marketing Operations

…of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing Operations Executive Summit last year. But with roots in strategic planning and budgeting, this department is increasingly focused on customer acquisition — and it’s becoming the marketing nerve center to drive marketing…

For many marketers, platform integration is a ‘must have’ for new tools

…into their strategic planning, like AI, conversational user interfaces, data/information security, digital marketing and The Internet of Things. Smart tech choices can give them a competitive advantage beyond their size. But, while SMB leaders say they consider tech trends as part of their strategic

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