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MarTech Today: Location audiences, RTB transparency & Amazon’s Echo Show

…marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today. Bringing much-needed transparency to RTB May 9, 2017 by Alex Bornyakov Real-time bidding (RTB) is great for scale and efficiency, but it…

See who attends MarTech… and why you should too!

…stacks at the Stackies ceremony. You’ll be inspired by the incredible collection of winning submissions. Also, find out how much the Stackies raised from MarTech, which is donating $100 per eligible submission to “Girls Who Code”. The networking begins in earnest immediately following the Stackies…

Whither digital advertising?

…black box. Even if the match is made through an identity resolution service like LiveRamp, there’s little or no exchange of data beyond the submission of the customer list. That’s not the case with the use of third-party data, in which browsing records, offline purchases, demographics and scores…


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Using a social management platform: What you need to know

…fan or follower growth. Some platforms also allow for you to export content calendars directly into an Excel document for legal and regulatory submission or presentation purposes. Drawbacks of a social management platform Now, let’s take a look at some disadvantages of using a social platform: The…

A CMO’s guide to integrating marketing technologies

…will help determine the best method for integration, whether data flows need to be transactional, periodic or a mix. For example, an online form submission where the respondent indicated that they want to be contacted about a product should be captured by the MAP then immediately passed to the CRM…

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