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Startup Wizer releases AI-based marketing survey platform

…compared to weeks that an agency might take. He said that his company’s surveys cost about 70 percent less than agency-managed ones and that marketers don’t need to know anything about market research. Geva told me that the survey might be used, for instance, by a CPG maker looking to get feedback…


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Take the 2018 Marketing Technology & Operations Salary Survey

…Marketing Technology & Operations Salary Survey of martech professionals. It’s only 16 short questions, and it’s completely anonymous. That’s right. It’s easy, fast and completely secure. And the data you’ll get back could be invaluable. As with our prior surveys, we will share the information we…

Lotame and Cint marry survey panel data with DMP data

…this income range. This week, survey panel platform Cint and DMP Lotame announced a strategic partnership that marries these kinds of data. Cint CEO Morten Stand told me that, to his knowledge, this was the first such alliance — although the general intent of survey data verifying third-party data…


Related Content: Dmp

Solix survey supplies more evidence of GDPR unreadiness

Another day, and another survey showing organizational uncertainty about preparation for the General Data Protection Regulation (GDPR), now less than three months away. In this one, enterprise data management firm Solix conducted an online survey with more than 100 companies. While the sample was…

Marketers cautious about influencers’ authenticity, per new survey

…the answers to open survey questions. “Long-lasting relationships.” The report also noted that brands and agencies are emphasizing “long-lasting relationships with a few very specific influencers,” since it’s easier to manage and track the impact of a smaller group. The survey found that nearly…

Another survey shows brand trust affects purchase decisions

…nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. The survey conducted by his company…

The 2018 martech salary survey is now available

The 2018 Martech Salary Survey Today, we’re releasing the results of the martech salary survey, produced in conjunction with Chiefmartec.com. You can download the full 25-page report via the form above or here. In addition to gathering compensation data, the survey was designed to assess the roles,…

New survey finds cable cord-cutting is popular across the US

From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix and Hulu. In a survey of 5000 U.S. users, Chicago-based consulting firm Waterstone Management Group found that 59 percent have discontinued cable TV in favor of OTT,…

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