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Salesforce to acquire data analytics platform Tableau

Salesforce on Monday announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau for $15.7 billion. The acquisition is yet another move by the CRM that brings in new technology and tools that should bring better data — and understanding of that…

2017 Hackies Entry: Creating SCALE: Shared Content and Link Evaluation

…ingest URL-based marketing data from multiple, disparate data sources, unify the data, and, leveraging best-in-class analytics engines such as Tableau and IBM Watson Analytics, provide actionable insights from data. With SCALE, organizations can ascertain not only the effectiveness of earned media…

Growth Hack Your Marketing Career For 2016

…what’s working, what customers are doing and what impact campaigns are having. Analytics skills — using big data/data warehouses and tools like Tableau or Qlikview — are required to validate and investigate. Skills are needed for transitioning from analysis to intelligence, driving customer stories…

Full path ROI: Aligning attribution models with the buyer’s journey

…Marketo, Pardot, Census, etc) to be able to prove the return on marketing investments and also unlock meaningful analysis, insights through our Tableau Dashboard visualizations. What did you think of this article as an entry in The Hackies essay contest for the upcoming MarTech conference? If you…

10 ways to “science the s**t” out of marketing

…about to happen. Integrations between data visualization and statistical technologies and platforms can make this a reality, like the simple R / Tableau example below: 3. Lifetime value analysis Customers are great, but we all know that for a business, some customers are better than others. In a…

Bedrock Data unveils software to help SMBs unify customer data

…data. Called Fusion, it is designed for prepare and blend data that will generate reports and feed business intelligence tools like Yellowfin or Tableau. Previously, VP of Marketing Zak Pines told me, his company was focused on synchronizing data to keep it up date between applications, such as…

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