Tag-Management
Adobe launches Launch, its next-gen tag management platform
Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit…
“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost
Watch out, marketers — here comes “heavy martech.” What else to call the stunning rise in technology use over the last three years? According to a new report by Econsultancy and Tealium (my employer which, full disclosure, offers tag management solutions) called, “The ROI of Tag Management, 2015…
Data and tag management: the DNA of marketing personalization
Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of digital and physical channels in a connected ecosystem. It’s the consistent quality of the fluid, cross-channel experience that counts for consumers. For that…
When To Deploy A Tag Management Solution: 8 Scenarios
As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate results. If you’re an active marketer who is struggling to manage an increasing array of solutions and data sources, then tag management should be high on your list.…
MarTech Today: Facebook’s Human Raters, Tag Management & LeadPages’ “Center”
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Human News Feed Raters Are Now Working Worldwide Jan 4, 2016 by Matt McGee What began as a small group in Tennessee is now an international…
Why Tag Management Is The Way Forward In 2016
In our recent white paper, “State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found that a full 42 percent of Internet Retailer’s top 500 retailers have yet to adopt a tag management system (TMS). While this may not have…
Tag management systems and DMPs — a match made in heaven?
If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous quote: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Many marketers would say that statement holds just as true today as it did in 1874. But the digital…
Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack
Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its efficacy and long-term benefit to the organization. You need to build on bedrock, and for martech, that means CRM (customer relationship…
MarTech Today: Facebook expands Live Video, tag management and DMPs, & VR vs. AR
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook expands Live video, will put it front and center in mobile app Apr 6, 2016 by Amy Gesenhues Live video tab will replace Messages in the…
MarTech Today: All-you-can-eat data deals, Google’s enterprise-level tag management & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: All-you-can-eat data deal coming to a programmatic market near you Aug 30, 2016 by Melody Gambino As big data continues to grow by leaps and bounds,…
MarTech Today: Data as the key growth driver, capitalizing on Google Tag Manager & a Google Attribution checklist
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Marketing and culture: The key drivers of growth Oct 9, 2017 by Travis Wright Columnist Travis Wright summarizes a fireside chat at the…
