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Martech enablement series: Part 2 — The race team analogy

…to the team’s strategic objectives. They also provide race-day support and data to assist the drive team in executing the race strategy. I’m sure you’re already seeing the parallels with your marketing organization. In Part 3 of this guide, we’ll be digging deep into the team structure and the…

What’s better than a marketing tech stack? Your marketing org stack

teams. But your “org stack” doesn’t have to be an org chart. What are the other ways you would visualize how the people and process dimensions of your marketing team operate? How do they work with your marketing technology stack? What sort of strategic principles are embedded in that structure? How…


Related Content: Org Chart

Martech enablement series: Part 4 — Building the team

…his or her martech team as a cohesive unit, with its most important task being to create a common vision for martech enablement across organizational silos. Envision your martech enablement team as a unit, regardless of where each team member sits within your corporate structure. I find it helpful…

Martech enablement series: Part 3 — Assembling your team members

…one-to-one relationship between the race team and the martech team members, with deep similarities in their roles and responsibilities. This race team construct has been used in the broader racing world for decades with great success. It’s a winning structure for marketing organizations that want to…

MarTech Today: Becoming customer-centric, Waze and Carto team up & more

…MarTech Today: Becoming customer-centric: A tale of a changing MO organization Apr 23, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a marketing operations group that’s increasing in sophistication. New date! Customer data strategies & identity resolution webinar Apr 23,…

Can you afford not to empower your team to build their personal brand?

…Use gamification to drive participation. If you’re tracking externally, encourage the team to use consistent hashtags. If you’re tracking internally, use the metrics provided in the content platform. Reward team members who are recognized externally as thought leaders or whose posts drive the most…

Forrester: Over-reliance on big data, siloed teams impede customer insights

…small data, this number drops ten points to only 31%. Digital marketing and business intelligence teams operate in silos Additionally, the report found that marketing and business intelligence teams are communicating, but not effectively. The two groups are often siloed despite their heavy reliance…

Are revenue optimization teams the answer to alignment issues?

…larger organizational structures. “We need to shift the conversation from ‘what are we trying to sell’ to ‘what problems are we trying to solve?'”, said Morrissey. “That’s where the revenue optimization team comes in.”  He also noted that by creating a revenue optimization team, brands can increase…

Building your marketing technology team? Bring them to MarTech.

…with marketing technology at several structured and unstructured networking events. A shared experience. Successful modern marketing requires people with different skills and experience to work together effectively. Common experiences and vocabulary unify teams so communication is frictionless.…

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