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Ratko Vidakovic

…at AdProfs, where he and his team advise a wide range of clients — marketers, publishers, tech companies, and investors — on the inner workings and best practices of advertising technology. He also publishes his insights on ad tech industry news in his weekly newsletter, This Week In Ad Tech.

MarTech Today: New Advrtas ad tech, SEO tech stack & targeting data

…technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online…

Can tech conquer fake news?

…problem,” mobile adtech firm AerServ’s COO Andrew Gerhart said. “”It’s really easy to put up a site — five minutes and $5.” One question is whether tech — which is utilized to battle ad fraud at scale — can be similarly employed against fake news sites. It’s tricky, since even humans might disagree…

Does ad tech dream of electric sheep?

…problem in tech, way beyond the confines of advertising. We have built AI that can defeat the best human chess or Go players. But with the evidence that growing device usage in younger people is causing depression, and even affecting their ability to empathize with their peers, is tech enhancing us…

Why martech data should drive ad tech

…marketing officers today are likely spending significant time on tech solutions management — often taking them away from their core marketing focus. A big portion of a CMO’s role today is to drive the marriage of martech and ad tech into a unified stack that provides a 360° view of their consumer.…

Report: Apple buys voice tech platform PullString

A screenshot from PullString’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus…

Cedato offers Video Tech Stack for Publishers

Native video provider Cedato is out today with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps. This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the…

IAB Tech Labs launches blockchain-analysis pilot program

…to the technology’s limitations. To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its Blockchain Working Group is launching a pilot program. The program will look at blockchain-based, advertising-targeted…

Getting to know your B2B tech buyer

…your product and hoping they stick.) You think these buzzwords just sell themselves? Let’s illustrate this with an example ripped from today’s tech headlines. What’s a B2B technology trend that’s on fire, where some providers might think their product practically sells itself? One that’s presumed…

Introducing MarTech: The Marketing Tech Conference

Marketing Land’s parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will…

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