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What’s better than a marketing tech stack? Your marketing org stack

…You don’t need to be present to win (but it would be nice). As with The Stackies: Tech Edition, “best” is highly subjective. What ultimately matters is that your org stack works for you. In judging the “best” org stacks — the ones that we think collectively teach us the most about the organization…


Related Content: Cisco | Org Chart

It’s time to change up your martech stack graphic

…course, the inevitable smart-phone quickdraw to grab a pic and share on social. We must stop treating our tech stacks like trophies. Those with the most technology or the prettiest tech visualizations should not receive the accolades — at least not if their beauty doesn’t extend below the surface.…

MarTech Conference: Ultimate guide to building a martech stack

…technology stack in a short 25-minute session. With a rapid-fire pace and his trademark humor, he packed in dozens of tools and tips for building a martech stack for SMBs (small and medium-sized businesses) as well as for enterprise businesses. There’s “no one stack fits all — unfortunately…

Why people are essential to B2B marketing success

…of a combination of client observations, conversations I’ve been having with rising stars, developments in AI and recent announcements from certain tech companies regarding their own learnings about marketing’s impact on earnings and business health. It’s become clear to me that personnel challenges…

Cedato offers Video Tech Stack for Publishers

Native video provider Cedato is out today with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps. This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the…

MarTech Today: New Advrtas ad tech, SEO tech stack & targeting data

…of switching to HTTPS, columnist Patrick Stox breaks down the process. How I use my marketing technology stack (SEO edition) Apr 15, 2016 by Michael Shearer What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses, from keyword research to content…

Share Your Marketing Stack: Beachhead Marketing’s lean and clean stack

…other marketing tech stack examples, follow @MarTechConf on Slideshare. Submit your marketing stack Want to share your marketing stack with fellow martech professionals? Here’s how: Design a 16:9 (minimum 1920 x 1080 pixels) visual representation of your organization’s marketing stack, and submit it…

From martech silos to an omnichannel stack

…perhaps involving voice-of-the-customer initiatives and more attention paid to true customer analytics. But you need to evolve your tech stack as well. Here is how stack owners can adjust. From top-heavy to bottom-heavy Your investments in WCM, marketing automation and social engagement technologies…


Related Content: Omnichannel

A strong central stack of technology begins with the CMO

…potential of our data-rich age, CMOs must keep a clear view of their central stack of best-in-class, enterprise technologies. The importance of the central tech stack The constant addition of new vendors to a technology stack can cause CMOs to lose sight of the core purpose of their data strategy.…

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