Technology
Is Marketing Technology The Emperor’s New Clothes?
…from this technology. An initial overview of the stats might convince us that we are indeed in the Golden Age of marketing. A new study from the research company Signal found that the average company has 17 marketing technologies in use. IDC recently predicted that marketing technology spend will…
Why marketers need to help manage digital transformations
…the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…
Kochava launches deterministic attribution for mobile web
…the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…
Why clients in-house and what agencies can (and can’t) do about it
…relationship typically manifests itself via strategy and execution, but even more so these days it’s about connecting the dots across data, technology, disparate client departments and between the brand and the consumer,” said Silverstein, “Programmatic is but one aspect of this, so if a client…
MarTech Today: Goodbye to Facebook ad set budgets, Tapica acquires RhythmOne and more
…has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle…
What impact will 5G have on marketing and advertising?
…re-invented, ad exchange OpenX Chief Product Officer Todd Parsons said, since “5G will blow up the architectures we have.” Present-day programmatic technologies aren’t built for the demands of a system that delivers ads up to a hundred times faster, he said, noting that OpenX already handles 100…
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MarTech Today: Facebook ad revenue, paid search tactics and the status of Google Attribution
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The New 5Ps of Marketing Jan 31, 2019 by Digital Marketing Depot Do you remember the 5Ps of Marketing? Product, Place, People, Price and…
MarTech Today: Marketing for subscription services, conventional marketing history and the evolution of Google Display ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Why subscription and consumption services need a different kind of marketing Feb 4, 2019 by Barry Levine SAP and McKinsey point to the…
Blissfully wants to make cloud app management as carefree as its name
…the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…
Introducing The Marketing Technology Landscape Series
…can easily keep up with these and other martech stories from Marketing Land by subscribing to our marketing technology newsletter and by seeing all installments on our Marketing Technology Landscape Series home page. About The Author Danny Sullivan Danny Sullivan was a journalist and analyst who…
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Why You Need A Marketing Technology Strategy
…Operations & Technology Summit in San Diego, technology is moving so fast, and opening up such new and innovative opportunities, that sometimes you need to adjust parts of your marketing strategy to accommodate new technology. The point is, remain agile and on the lookout for new technologies and…
Introducing the “Influencer Marketing Technology Landscape”
…are startups and privately funded. The five categories of influence marketing technology The folks at Lighthouse3 reviewed hundreds of technologies and cut through the vendor marketing hype to find that influencer technology is not one single, homogeneous market. It’s a fragmented industry with 133…