Technology
Inspiring a data-first culture through internal activism
…Josh Manion currently is the CEO of Vault JS, a company focused on securing 3rd party technologies for the enterprise. Prior to Vault JS, Josh was the Founder and CEO of Ensighten a tag management technology. Prior to Ensighten, he served for seven years as the CEO of Stratigent, a web analytics…
The martech stack fallacy: It’s not about technology
…technology? Think about it from a human context.” This isn’t just a technology problem, though. For the solutions we do use, we have to do a better job of training people and developing the processes to maximize the technology to its fullest extent. We’re all guilty of implementing technology and…
Here are the 2019 MarTech Conference Stackie Awards entrants
…tendrils of your technologies can be. That’s why I’m so impressed by all of the companies that took on the challenge of entering this year’s Stackie Awards competition, which was sponsored by AirStack. The Stackies seek to recognize the best visual representation of a company’s marketing technology…
Is Marketing Technology The Emperor’s New Clothes?
…from this technology. An initial overview of the stats might convince us that we are indeed in the Golden Age of marketing. A new study from the research company Signal found that the average company has 17 marketing technologies in use. IDC recently predicted that marketing technology spend will…
Why marketers need to help manage digital transformations
…the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…
Related Content: Digital Transformation
Kochava launches deterministic attribution for mobile web
…the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…
Why clients in-house and what agencies can (and can’t) do about it
…relationship typically manifests itself via strategy and execution, but even more so these days it’s about connecting the dots across data, technology, disparate client departments and between the brand and the consumer,” said Silverstein, “Programmatic is but one aspect of this, so if a client…
Related Content: Digital Transformation
MarTech Today: Goodbye to Facebook ad set budgets, Tapica acquires RhythmOne and more
…has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle…
What impact will 5G have on marketing and advertising?
…re-invented, ad exchange OpenX Chief Product Officer Todd Parsons said, since “5G will blow up the architectures we have.” Present-day programmatic technologies aren’t built for the demands of a system that delivers ads up to a hundred times faster, he said, noting that OpenX already handles 100…
MarTech Today: Facebook ad revenue, paid search tactics and the status of Google Attribution
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The New 5Ps of Marketing Jan 31, 2019 by Digital Marketing Depot Do you remember the 5Ps of Marketing? Product, Place, People, Price and…
MarTech Today: Marketing for subscription services, conventional marketing history and the evolution of Google Display ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Why subscription and consumption services need a different kind of marketing Feb 4, 2019 by Barry Levine SAP and McKinsey point to the…
Blissfully wants to make cloud app management as carefree as its name
…the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…