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Stop playing ‘Pin the Tail on the Donkey’ with your marketing efforts

…of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author John Steinert John Steinert is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to technology companies. Having spent most of his career…

Struggling with ABM? 7 practical ways to create value now

…of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author John Steinert John Steinert is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to technology companies. Having spent most of his career…

Diving into the new SiriusDecisions Demand Unit Waterfall

…the demand units in market at a specific time), SiriusDecisions has given us a way to all row in the same direction. I’ve already seen TechTarget clients moving forward this way, and I’m super confident that putting these concepts into practice will bring a new level of marketing contribution…

Why people are essential to B2B marketing success

…it’s very likely that expectations will always overshadow them. That’s just human nature. Working with more than 1,300 B2B tech companies, at TechTarget we’ve come to realize that growing the people within marketing teams has never been more critical to our clients’ long-term success. The more…


Related Content: Personalization

John Steinert

John Steinert is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to technology companies. Having spent most of his career in B2B and tech, John has earned a notable reputation by helping build business for global leaders like Dell, IBM,…

Force-feed your marketing funnel now

…providers are doing a better job than ever of off-loading the effort involved in active, late-stage demand identification. (Full disclosure: TechTarget, my employer, offers this type of service for B2B tech.) If you can find and act on this information from a reputable supplier, you can begin…

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