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Intellimize introduces a new way to test websites

…their average customer tested 127 ideas, a total that would have taken 25 years using traditional testing methods. In addition to the sheer number of permutations that can be tested, Yalif says predictive personalization yields conversions a lot sooner than traditional testing. “For most websites,…

3 methods to test your email segmentation and increase conversions

…providers (ESPs) provide tools for A/B testing, allowing email marketers to monitor the performance of emails with different variables — subject lines, link placement, etc. — and send the higher-performing variation to the remainder of the target audience. Testing your segments, however, allows you…

Is your marketing team effective? A 5-question test

…on new things? Does everyone on the marketing team understand the personas? Some test for alignment with sales. (Is there a yes/no to test this?) Some test for alignment with product. (Is there a yes/no to test this?) I also talk more about these on my podcast. Engineers have realized unbelievable…

CDP Optimove adds ability to test campaign strategies

…generate campaigns. It also offers methods for testing and fine-tuning a campaign against micro-segments. Now, the company has launched Streams, which tests entire strategic approaches across channels. Competitive strategies. Instead of A/B testing one email against another or one campaign against…

RIP A/B Testing

…What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the concept: A/B Testing, also known as “buckets testing” or “split-run testing,” is a form of statistical hypothesis testing in which two elements are tested (i.e., Variable A vs. Variable B) to see which…

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