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The Trade Desk

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Why The Trade Desk’s unified ID may be catching on

…by walled gardens like Facebook’s login, Trade Desk’s Sims pointed out the key driver here is improving match rates and “less about the brand need for an ID.” In The Trade Desk’s unified ID version, other ad tech firms would get access to The Trade Desk’s user ID that it employs in its cookie, and…


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Outbrain partners with Telaria to offer video ads

…important part of content discovery services. About a year ago, for instance, Outbrain competitor Taboola announced it was integrating with The Trade Desk ad-buying platform so that advertisers could place video and native ads through the same interface. Opinions expressed in this article are those…

The Trade Desk launches its ‘Next Wave’

Demand-side platform The Trade Desk is out today with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new layer of artificial intelligence called Koa that the Ventura, California-based firm says offers more…

The Trade Desk & White Ops team up on digital ad fraud

…The Trade Desk and ad fraud detection service White Ops announced a new partnership Thursday to tackle ad fraud across every impression that comes through The Trade Desk’s platform. While advertisers have had access to various pre-bid and post-bid technology providers on The Trade Desk’s platform…

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