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Thunder boosts personalization and performance following Adacus acquisition

…platform Thunder is announcing this week that it has completed its purchase of AI-powered targeting platform Adacus — and, as a result, is adding three capabilities to improve personalization and performance. Deal terms were not made public. CEO Victor Wong told me that Thunder, which offers…

Victor Wong

Honored in AdAge’s 40 Under 40 while still in his 20s, Thunder CEO Victor Wong has been the guiding force in the company’s vision and success since its founding in 2008. He served as the IAB Local Committee Co-Chairman in 2010 and coauthored the IAB Local Targeting Guide. Victor holds a BA in…

No Credit: How advertisers miss 18% of conversions

…cross-device events. As a byproduct of this improved tracking, the amount of publishers and channels that should receive credit would also go up. Thunder Experience Cloud conducted a study [registration required] using billions of impressions it ad served to measure the impact of people-based…

MarTech Today: Mobile Operating Systems & Google Analytics For Search

…arstechnica.com Microsoft is building its own SIM card for Windows, www.theverge.com Why other location-based technologies could steal beacons’ thunder in 2016, www.mobilecommercedaily.com YouTube Will Join Netflix And Amazon With Support For HDR Video, techcrunch.com Opinions expressed in this…

Size matters: 5 tips for creating LEAN programmatic creative

…Speeding up load time doesn’t just improve the ad experience for consumers — it dramatically affects ad viewability, according to new research from Thunder, a programmatic creative platform (disclosure: my company). The data show that the lightest ads have the highest viewability, at 52 percent to…

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