Site Search by Site Search powered by SLI Systems

Tools

Results: 1 - 12 of 2088
Sort by: relevance | new-to-old |old-to-new

TapClicks buys Raven Tools

…and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads,…

Salesforce Marketing Cloud launches new analytics tools powered by Datorama

tools. Morten Højsgaard, managing director at iProspect Denmark, said his team has used the new developer portal tool to create a solution that tracks data around the agency’s client presentations. “AutoGraph [iProspect’s proprietary tool] automates campaign reporting for popular presentation tools,

Startup CabinetM Unveils Its Directory of Marketing Tools

…“workflow environment” where marketing teams can more collaboratively discover tools, after paying an unspecified fee appropriate for what she described as “a product discovery tool.” Currently, registered users add tool profiles to “file drawers,” which are essentially folders, and they can share…

Optimizely buys Experiment Engine for its optimization tools

…that the acquisition will allow it to offer better capabilities for managing optimization experiments, with tools for project management, reporting, analysis and program oversight. The tools allow team members to track testing progress, track and export results like win rate, prioritize testing and…

How to choose martech tools that your team will love

…organization. These tools share three main characteristics. 1. They’re built for the whole team One great user interface is nice. If an attribution tool is built for a media planner to use instead of a data scientist, for instance, you’re already ahead of the game. But the best tools take each level…

Protagonist adds action tools to its narrative analytics for brands

…Microsoft, General Mills, Warner Brothers, Wells Fargo and Starbucks. This week, Protagonist is moving beyond identifying brand narratives by adding tools that enable action. “Before we gave them a map,” CEO Doug Randall told me. “Now, it’s a map and instructions.” Suppose you’re a candy company, he…

Amazon advertisers are in the market for campaign automation tools

…million, employ them. The opportunity for tool vendors. However, both categories are nearly equal in their future intentions: 45 percent of the larger firms and 41 percent of the smaller firms have plans to get automation tools over the next year. Tools mentioned by survey respondents include ones…

The coming battle between ABM and marketing automation tools

…ABM tools evolve more capabilities, a battle is brewing among these tool providers and marketing automation platforms. And the results of that battle can impact marketers’ future options in tool selections, customer data management and other areas. More ABM Resources Account-Based Marketing Tools: A…


Related Content: Salesforce
Site Search by Site Search powered by SLI Systems