Traffic Counting

MarTech Today: Parse.ly’s Data Pipeline, Raven Tools’ refound love & WordPress 4.6

…Hyundai Genesis, adage.com Advertising Evolves to Recognize People, Not Devices, www.cmswire.com Euclid Analytics Announces Euclid Traffic for People Counting; Teams Up With Leading Manufacturer Xovis, www.marketwired.com GMobi Acquires Leading Performance Mobile Advertising Platform MassiveImpact,…

Rented media: When paid and owned media combine

…that are entering advertising and media while controlling the actual pipes for digital bytes. Some have already begun to strike deals to not count traffic for consumers for certain brands, which, in effect, disadvantages those who don’t pay up similarly. The next step simply would be to charge…

MarTech Today: Amazon’s first order by drone, IBM Watson as an Unruly psychologist & more

…Facebook has had to check its math more than twice. Facebook’s latest measurement error undercounted Instant Articles traffic Dec 16, 2016 by Tim Peterson For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months. From Around The Web: How Analytics…

ANA bot report: ‘The war on digital ad fraud is winnable!’

…advertisers’ war against bot traffic “for those who pay attention and set proper controls.” One kind of control would be to work only with publishers who never buy from suspicious traffic brokers. “Behind every big bot problem,” the report says, “someone is paying a traffic source.” More than three…

Billboard-measuring Geopath enters the 21st century with new geolocation platform

…in the great outdoors. Founded in 1933 as the Traffic Audit Bureau for Media Measurement, the organization originally collected data by sending out people with clickers to count cars and passersby, by conducting surveys and by utilizing traffic data from the US Department of Transportation.…

Advertising/Conversion Platform Ve Interactive Scoops Up Display Retargeting From eBay Enterprise

…messaging asking if the visitor really wants to leave, sometimes throwing in the enticement of a discount coupon. Such as: Now, in addition to pushing traffic to a site via ads and enticing reluctant visitors once they’re there, Ve has boosted its ability to retarget them once they’ve left the site,…

Study Finds YouTube Advertisers Pay For Bot Views

…the researchers to discuss their findings further. We take invalid traffic very seriously and have invested significantly in the technology and team that keep this out of our systems. The vast majority of invalid traffic is filtered from our systems before advertisers are ever charged.” The…

Marketers, here’s how to understand what’s really behind your mobile ad visits metric

…gives us a better representation of campaign results and true store foot traffic, methods can vary wildly from vendor to vendor. The raw story The definition of raw value visits is straightforward: It is the actual count of devices exposed to an ad that have been tracked subsequently in campaign…

Ask + About.com = A Winning Formula For IAC – And Online Marketers

…most popular Q&A platforms on the Internet. The combination of the two provides marketers with a potentially significant new avenue for capturing traffic and acquiring customers. Both sites are top-100 web destinations, and the combination of the Q&A format offered by Ask with the depth of “curated”…

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

…cookie or person. Count total ad exposure by person. Analyze true reach of media placements and campaigns. Compare reach and duplication by media placement and campaign. Attribute or de-duplicate conversions and clicks. Report on user conversion rates. Identify unique site traffic driven. Brands and…

Related Content: Doubleclick

5 tools to take your marketing automation to the next level

…not “if.” Even so, marketers today are expected to sport formidable social media presences, using their follower count as a sort of measuring stick of their influence. One’s follower count may be the prototypical “vanity metric,” as it doesn’t unto itself say much about having an engaged audience,…

Related Content: Hubspot

Pew Report: The Internet of Things could drive people away from connectivity

…when malware infects connected pacemakers, secretly monitors your home life, tracks your every move in smart clothing or deliberately creates traffic jams? Some of the experts expect that new authentication systems, like biometrics, will make the IoT intrinsically more secure than we now expect…