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What impact will 5G have on marketing and advertising?

…be incentivized to share [their entire inventory or customer data] with hotel chains across the world, so that when a traveler forgot to pack their running shoes, the hospitality company can advertise a particular brand of shoe within seconds.” In other words, huge data sets could be made available…

The MarTech Minute: Stackies, collaborations and a new VenueLytics platform

…selection. VenueLytics unveils new platform VenueLytics announced the debut of VenueLytics VL SMB. The company says it will enable independent hospitality businesses like restaurants, hotels, bars, nightclubs, casinos and more to add automated revenue-boosting services. Martech Movers SaleScout Data…

Meet the MarTech Speakers: Sheldon Monteiro

…dialog and exceptional service from brands. SapientNitro works with clients in several industries — Retail, Financial Services, Automotive, Travel & Hospitality, Healthcare and Telecommunications. Across these industries, marketing and brand-building is more important than ever. But brand-building…

Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions

…similar to others in its industry, but differently from, say, a hospital. With that in mind, marketing automation platform Act-On is today launching a set of packaged vertical solutions for five industries — healthcare, travel, finance, manufacturing and retail. The company said other industries,…

Using Bluetooth, beacons and NFC to personalize in-store shopping

…fueling this retail trend is the rise in online shopping. While the ease of making a few clicks on your mouse or swipes on your phone compared to traveling to a physical location is a large part of the equation, there is another marketing technology practice supporting the shift: personalization.…

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