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MarTech Landscape: What is a Customer Data Platform (CDP)?

…What is a Customer Data Platform? “Over the last three years.” Treasure Data founder and CEO Hiro Yoshikawa said in a statement accompanying the Institute’s launch, “we’ve seen more and more data-driven marketing organizations adopt Treasure Data to unify their customer data.“ “We now know what to…


Related Content: Customer Data Platform | Cdp

Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting

…available via a dashboard or APIs. Audiences is the product that enables the purchase data to be used outside of the banking channel. While a variety of other targeting data platforms build on first-party data, Cardlytics doesn’t have to make inferences about what you might be interested in buying,…

Report: Marketing leaders aren’t keeping up with the speed of data

data platform (CDP) Treasure Data. Despite the increase in companies using data in their marketing categories, the study, “Data Versus Goliath: Customer Data Strategies to Disrupt the Disrupters,” finds that “only 13 percent of companies can be considered ‘leaders’ in leveraging customer data.”

Facing Facebook, Google and Amazon, brands pool their data

…established smaller brands. To gain the scale they need to compete, many brands are pooling their data and sharing it in some iteration of cooperation. The competitive angst of giving your treasured customer data to competitors and potential competitors — even when it is anonymized and grouped into…

Here are the 2019 MarTech Conference Stackie Awards entrants

…Sargento Foods Lola Kiwi Wealth MartechTribe IPinYou Insight Airstream Genesys GambleAware G Adventures FastSpring ESRI Chartio Aprimo Arm Treasure Data Artemis Health Bigtincan Alliant Juniper Adwerx AB InBev CallRail Epiphan Video Improvado Widen University of Nebraska at Omaha Swrve Sprinklr…


Related Content: Stackie Award | Awards

CDP sector grew 23%, saw first major acquisitions in second half of 2018

…semiconductors, bought CDP Treasure Data as part of its announced intention to become a bigger player in the Internet of Things space. Although it insists it is not providing a CDP, Salesforce is beginning to provide a more centralized, golden master of customer data, such as with its Customer 360…

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