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2019 Martech Trends You Need To Know

…exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs and have…


Related Content: 2019 Trends | Martech 2019

Header bidding: The biggest trends for 2018

…about, why has it been so influential, and where is it going next? In this blog post, we’ll take a deeper dive into this programmatic advertising trend. What is header bidding? Put simply, header bidding is a programmatic way of selling ad space that gives publishers a lot more control over the…

5 marketing technology trends CMOs need to master for 2018

…your understanding of that data, and martech is leading the way. As you prioritize your areas of focus, know that mastering these five martech trends will be critical in 2018. 1. Capitalize on the convergence of martech and ad tech Given the competitive nature of budget allocation between ad tech…

Four trends that will reshape marketing in 2017

…booking a vacation now done on smartphones and tablets. Marketers are racing to keep up, and 2017 is about to bring more changes. Here are four trends I see shaping marketing in the coming year: 1. Brands will look to chatbots to stay useful and relevant Chatbots are an exciting prospect, but brands…

5 email marketing trends to watch in 2018

…40-year-old communications standard that marketers should be aware of. Sit back, relax and ring in the new year with a few new — and old — email trends that can make your marketing strategy stand out. 1. Personalization through lists Personalization is nothing new, but it’s poised to go into…

Taykey opens Trends Advertising targeting to programmatic

…platform. Taykey begins to surface relevant trends for that audience and identifies specific articles and videos across the web that reference those trends. The specific URLs for that content get sent to the buyer’s DSP for targeting. The idea behind mixing trend targeting with demographics is that…

Polyvore Adds Promoted Trends To Ad Suite

…engagement around the trends that are most important to them, and provide even more style inspiration to Polyvore’s community”. So if fringe bags or tortoise shell sunglasses are hot, for example, a retailer or brand can feature those products right in the What’s Trending section at the top of…

5-year trends in artificially intelligent marketing

…executives (email registration required for the full report data) to get a sense of the important trends and implications of AI over the next five years. Below, I’ve highlighted three major trends that impact the theme of “Intelligent Content.” Recommendation and personalization predicted to be…

Three AI marketing trends for brick-and-mortar retailers

Artificial intelligence (AI) is clearly making its mark on retail marketing, and it’s having the biggest impact in the digital world due to the inherently trackable and quantifiable nature of activity on websites, in digital purchasing and within user accounts. The volume and cleanliness of the…

3 martech trends you need to know now

…exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs and have…

Unstoppable trends every B2B marketer must embrace to drive growth

…lines, market share and mergers and acquisitions. So, what are the prevailing trends and drivers of growth? And how do we change up our strategies and tactics to contribute to this mandate? Here are critical trends B2B marketers must master and navigate to solidify their growth agenda. Existing…

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