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The future of TV advertising in today’s digital world

TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the medium’s eventual demise, something else happened: TV

Advertising is on life support

advertising channels — think TV and radio — the rise of on-demand digital video and streaming music services, sometimes offering ad-free subscriptions for a premium price, has made it easy for consumers to almost entirely bypass major media networks that are heavily reliant on advertising revenue.…

Taboola buys video advertising firm ConvertMedia

…native content that it wants to place on related sites, which Taboola Native can provide. Last month, Taboola partnered with AppNexus so that advertisers could buy Taboola native ads programmatically. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today.…

SteelHouse adds Connected TV

Self-service ad platform SteelHouse announced today that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television. Viewers of CTV are expected to reach almost 60 percent of the US population…

Digital advertising 2017: A year of reckoning in review

…majority: 55 percent of digital ads sales is now generated by impressions and clicks on mobile devices globally — Magna Outpaced linear TV: Digital advertising sales surpassed television in 2017 for the first time, reaching 41 percent market share compared to 35 percent for linear television — Magna…

Digital out-of-home advertising is fracturing into many channels

…the use of mobile location-based data is moving out-of-home advertising from buying a sign at a given roadside location to buying audiences, as the rest of the digital world does. Audiences, not screens Advertisers don’t pay for TV screens, he pointed out. They pay for audiences, and that’s what’s…

PulsePoint launches Genome to centralize data for healthcare advertising

…ads, video ads, native ads and content marketing that utilize Genome are directed at physicians and patients through websites, apps, connected TV such as Roku or connected kiosks in doctors’ offices. The typical use case for patients, he said, might be an ad campaign designed to find participants…

At IAB Programmatic Symposium, digital advertising looks to grow up

…firm Rubicon Project, described the central task of digital advertising in his keynote address this week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online advertising is now programmatic, a status that would be cause for celebration…

MarTech Landscape: What Is Programmatic Advertising & Media Buying?

…other demographic data points of high interest to advertisers. With programmatic, advertisers can target audiences using a mix of data sources at the time an impression becomes available. If the cookie or other identifier matches the advertiser’s targeting criteria, the ad buying system (a trading…

How visual recognition is set to change advertising

…further along down the conversion funnel. Related TopicsAnalyticsChannel: Martech: AdvertisingDisplay Advertising & MartechMachine Learning & Artificial IntelligenceMarketing Tools: AnalyticsMartech ColumnPredictive MarketingProgrammatic Advertising & Media BuyingSocial Media MarketingVideo

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