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Unified Id

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Why The Trade Desk’s unified ID may be catching on

…for an ID.” In The Trade Desk’s unified ID version, other ad tech firms would get access to The Trade Desk’s user ID that it employs in its cookie, and then write that same ID for their cookies. That ID can be obtained via access to user IDs in The Trade Desk domain, or by grabbing the ID from the…

Advertiser ID Consortium integrates with IAB Tech Lab’s DigiTrust ID

…integration means Advertising ID Consortium’s solution now includes the following common domains or cookie IDs: the Consortium’s LiveRamp-powered Open Ad-ID (adnxs.com), The Trade Desk’s Unified Open ID (adsrvr.org) and the DigiTrust ID (digitru.st). “As the Advertising ID Consortium expands across…

Acxiom launches Audience Cloud for unified audience segmentation and targeting

…me this unified process is the first of its kind. “People-based identities” refers to the fact that Acxiom focuses on actual identities of individuals across devices, which it anonymizes before targeting. So, for instance, it targets an actual sports fan by cookies, mobile device IDs, email address…

Why MediaMath ‘unjoined’ the Ad ID Consortium

…Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified way to…

ID graphs: The path to identity resolution

…customers. This unified data asset can then be used for people-based targeting, measurement and personalization. There is no standard model for an ID graph. The type of personally identifiable information used as its foundation, matching methods employed and ownership all impact an ID graph’s…


Related Content: Identity Resolution

2019 will be the year the ad tech ecosystem solves its identity crisis

…tech ecosystem today. The only catch is…we all just have to work together on it. A unified ID solution in 2019 Here is a modest proposal for our industry: Let’s create a common currency for anonymous cookie IDs. The combined scale of the entire internet far exceeds that of any single company, even…


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