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Google Cloud Video Intelligence API scans video, identifies objects & events

…New Google Cloud Video Intelligence API can break down video into what's happening #GoogleNext17 — Danny Sullivan (@dannysullivan) March 8, 2017 Have big video library? Google's new Video Intelligence API can scan & find all video segments on, say,…

MarTech Landscape: What is video marketing software?

…the six core elements of video marketing: Video creation and editing. Video marketing begins with the creative asset itself: the video. That means creating and editing in-house videos, as well as curating relevant external and user-generated videos. Video management. Video management centralizes the…

Putting programmatic video back on the radar

…as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has immense potential. The benefit of programmatic video over traditional video ad buying is how it leverages real-time data to get the right video ad in front of…

Cedato offers Video Tech Stack for Publishers

…is a video player to deliver video ads or content, a video ad server, a hybrid video header bidding engine with client- and server-side features, outstream video units, an open API for developing custom outstream formats, and a self-service user interface. There is also the CedatoX private video

Taboola buys video advertising firm ConvertMedia

A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad firm ConvertMedia. Although deal terms were not made public, TechCrunch reported that the price was “just under $100 million.” The Israel-based ConvertMedia provides…

MarTech Today: Over-personalization, programmatic video & more

…personalization should become more of a two-way street. Putting programmatic video back on the radar Nov 22, 2016 by Alex Bornyakov Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity,…

Adobe adds live video ad insertion and tighter video stream measurement

…TV, can now replace a broadcast ad with a dynamically targeted ad in a single live video stream. This is focused on the type of online video Adobe calls TV Everywhere, which is Net-delivered video that requires a cable subscription logon, such as Xfinity programming delivered online. (Adobe…

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