Virtual-Reality
Report: Consumers feel positive about immersive technologies
A VR test drive. After decades of being “just around the corner,” immersive technologies have finally arrived. But the pending question is whether virtual reality (VR), augmented reality (AR) and 360-degree video matter for brands — or whether they are just great new ways to burn money. Out today, a…
Related Content: Virtual Reality
How marketers are wrestling with virtual reality’s adoption issue
…video form. “You can move the camera anywhere you want,” said Christie. He added, “You can put on a headset, take your controllers, go into a virtual-reality setting and pick up a virtual camera off the table and start filming whatever it is you’re looking at from whatever angle you want, to not…
Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?
Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR). In the days since the event, several articles have raised the question: is VR yet another over-hyped novelty technology or is it in fact a…
Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality
If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you might not be able to refuse. The company, WakingApp, is officially launching its ENTiTi VR/AR creation platform in an open beta, following six months of testing with…
Live Blog: Facebook Talks “Why Virtual Reality Will Matter” At F8
The second day of F8, Facebook’s annual developers conference, continues with the second keynote of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at 10:30am PT, and our…
Adobe takes the first steps to bring its Marketing Cloud into virtual reality
“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it turns out, is built in virtual reality. The tech giant has announced, for the first time, that it is supporting virtual reality media in its Marketing Cloud,…
Live Blog: Google talks AR & VR at Google I/O 2017
Hello from Google I/O 2017, where the second day is kicking off with a look at Google’s augmented reality and virtual reality efforts. AR & VR — our live blog below will fill you in on all the news. About The Author Danny Sullivan Danny Sullivan was a journalist and analyst who covered the digital…
Google shows off its VR advertising concept
Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in Google’s Area 120 ideas incubator has come up with a concept for a native video ad format that users can engage with in mobile VR apps. The experimental format starts…
Forrester report: VR is not yet ready for marketers
A test drive in a VR showroom If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in virtual reality, you may want to take a breath. The title of a recent Forrester Research report will likely slow you down: “Virtual Reality Isn’t Ready for Marketing…
Google’s new Daydream View: Another step on the long road toward VR adoption
Virtual reality (VR) is a powerful medium that has numerous use cases beyond gaming and entertainment, including industrial design, training, education, healthcare, shopping, enterprise sales and more. But while enterprise VR scenarios are starting to take off, it will probably be years before VR…
Study: Ads in VR see higher recall, more memorable than conventional digital ads
YuMe, together with Isobar and others, have released study results that highlight the promise of advertising in virtual reality (VR). The research, which involved just under 60 VR gamers, measured and compared three different ad formats: static banner ads, pre-roll video and 3D branded objects.…
