Virtual Reality

Augmented & Virtual Reality

Apple’s latest ARKit preps augmented reality to become pervasive reality

…time through your and your shopping companion’s phones. Persistent AR means that objects stay where you put them, setting up virtual products that actually reside in reality — puzzles, 3D games, furniture that you’re “testing out” in your living room. The newest ARKit also provides support for image…

Augmented reality games: Will this summer’s releases be booms or busts?

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World…

Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?

Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR). In the days since the event, several articles have raised the question: is VR yet another over-hyped novelty technology or is it in fact a…

How marketers are wrestling with virtual reality’s adoption issue

…for broader reach. VR development, AR execution These days, it’s nearly impossible to talk to people about virtual reality and not have the conversation reorient itself around augmented reality. I began the conversations with both Sourikoff and Christie by asking what are clients’ level of interest…

Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality

If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you might not be able to refuse. The company, WakingApp, is officially launching its ENTiTi VR/AR creation platform in an open beta, following six months of testing with…

Live Blog: Facebook Talks “Why Virtual Reality Will Matter” At F8

…of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at 10:30am PT, and our live blog coverage is below. You can also watch it live at f8.facebooklive.com. About The Author…

Adobe takes the first steps to bring its Marketing Cloud into virtual reality

“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it turns out, is built in virtual reality. The tech giant has announced, for the first time, that it is supporting virtual reality media in its Marketing Cloud,…

Apple’s ARKit launches a new channel: The hidden layers of reality

…which is becoming available on about 100 million Android devices, plus Microsoft and Facebook has been heavily involved in developing AR and virtual reality experiences. Here’s a sample of what Google is envisioning: Mark Skilton, a professor in information systems and management at the UK’s…

Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours

…to HomeAway. How to see it. You can test this out here, where a “take a virtual tour” screen should show up on the third image. One caution: HomeAway is conducting A/B testing, so half the time that this page loads the virtual tour won’t be present. If you can’t see it, clear your browser cache and…

More than just a name: What marketers need to consider when designing a virtual assistant’s persona

…won’t be revealed to consumers, it will act as the bedrock to the rest of the virtual assistant’s development. One of the most common questions I get is whether or not to name a virtual assistant. The reality is, there are pros and cons. Naming a persona adds clarity in communications and…

Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’

…definition, this describes a reality augmented with a non-natural intelligence. This layered reality has been explored so much in science fiction that it’s almost a cliché. But with it now becoming reality, it seems to stretch a veneer of fiction over reality. A fiction in which we’re not…