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Related: Voice Marketing

‘Alexa: How will voice impact my mobile marketing?’

…the precipice of the next catalyst: voice. If you’re not thinking about how to incorporate voice into your mobile strategy, you, too, may be left in the dust. Disruptor or disrupted? Needless to say, engagement as we know it is drastically changing. The use of voice technology such as that of Siri,…

The rise of voice technologies means new opportunities for podcasting

…Ronis said. “We didn’t like it and customers didn’t want to pay for it. So we ended up creating a network of professional voice actors. And that’s what we use for the voices.” Ronis said that marketers can use VoxSnap to connect with their customers. “If a marketer wants to educate their audiences…

Voice agents and interfaces will require many new marketing strategies

…to you through a voice, and not as a page. NetElixir CEO Udayan Bose noted in a statement a few possible elements in a voice-search strategy: I predict that brands will be the victors with voice search as consumers are likely referencing specific brands when buying via voice. For example, they’re…

Voice search in retail: Evolving the customer experience

…latest milestones in the development of voice technology. Google Assistant has achieved a word accuracy rate of 95 percent for the English language, according to Mary Meeker’s Internet Trends 2017 Report. Google Assistant also began recognizing individual voices last April. Amazon quickly countered…

Salesforce launches Einstein Voice for ‘conversational CRM’

Two products being announced: Einstein Voice Assistant and Einstein Voice Bots. Einstein Voice Assistant promises more intuitive interaction with Salesforce tools and data; Voice Bots will enable Salesforce customers to build their own voice assistants quickly and simply. The products won’t be…

Say hello to Voice Interface Optimization

…action by a user of a voice agent, especially if the search is on a mobile device. Then there’s the voice. If the standard Alexa or Google Home voice delivers my brand information, that’s one kind of context. The early days of brand voices If I add some recorded voice clips in my skill for responses…

Report: Apple buys voice tech platform PullString

A screenshot from PullString’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus…

Voice search isn’t the next big disrupter, conversational AI Is

…through typing or text, their voice or conversation, and through images. Voice search essentially involves doing a query using voice instead of text. That’s the only difference. When we think about the difference between voice search and conversational AI (the voice assistance component) what’s…

Resulticks’ marketing platform now offers a new channel: Voice agent

…three years, according to research firm Gartner, voice agents will handle about a third of all web browsing. To handle that major new channel, marketing automation platform Resulticks has launched what it says is the first integration of voice assistants into a customer life cycle platform. Based…

Voice user interfaces will work together with graphical user interfaces

The base of Amazon Echo, a smart speaker home of voice agent Alexa Considering the evolutionary ladder of user interfaces, you might think the voice user interface (VUI) will replace the graphical user interface (GUI). According to two voice interface experts, it’s not like humans and dinosaurs. In…

Adobe gets more serious about voice interaction with purchase of Sayspring

…devices responding to their human masters, as voice interaction becomes an even more commonplace way of managing devices. And Adobe, which has added support in its Marketing Cloud for such new tech as VR and Over-the-Top TV, has now boosted its bet on voice by announcing this week the acquisition of…

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