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Voice Marketing

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Voice agents and interfaces will require many new marketing strategies

…inside this voice channel will result in a wide variety of strategies. Voice interactions will follow a route similar to social media, CallRail Director of Marketing Nancy Lim Rothman told me. Her company offers a phone call tracking solution. After a while, she said, marketers realized there…

Say hello to Voice Interface Optimization

…Google Home voice delivers my brand information, that’s one kind of context. The early days of brand voices If I add some recorded voice clips in my skill for responses to specific inquiries, as Splice does, the brand retains some control over the kind of voice and the tone. Every marketer knows the…

‘Alexa: How will voice impact my mobile marketing?’

…The use of voice to make it easier to compare prices and hail a car will only help bring convenience to consumers who are growing to expect such service. Soon, we’ll not only be using voice for commands and queries, but we’ll be able to have intelligent conversations with bots. Marketers need to be…

Amazon Alexa is now the voice agent for marketing analytics platform Datorama

…offer the Alexa intelligent voice agent If you thought intelligent voice agents were only for handlessly searching the web or calling up your favorite songs, it’s time to recalibrate. This week, marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated…

The next tech innovation to help marketers engage live audiences: Voice

…means, as all voice instructions first start life as text. So the keyword techniques we use for search and ad display can be adapted relatively easily, turning voice-activated devices into a marketer’s best friend. How do you see audio and voice recognition devices shaping the marketing landscape…

Resulticks’ marketing platform now offers a new channel: Voice agent

…three years, according to research firm Gartner, voice agents will handle about a third of all web browsing. To handle that major new channel, marketing automation platform Resulticks has launched what it says is the first integration of voice assistants into a customer life cycle platform. Based…

Report: Apple buys voice tech platform PullString

…its intelligent voice agent, this new acquisition could provide technology so that marketers and others can customize Siri or its offspring for their own purposes. If Apple does integrate the PullString acquisition in that way, Siri could become a substantial resource in marketers’ toolkit. At the…

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