Vr-Ar

IAB’s first report on VR/AR surveys the terrain for marketers

A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the…

MarTech Today: Preventing a ‘Groundhog Day’ scenario, the new advertising industrial complex & Twitter loses its head of VR/AR

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario Feb 6, 2018 by Mike Sands Are your marketing campaigns tired and…

Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality

…launching its ENTiTi VR/AR creation platform in an open beta, following six months of testing with agencies, architects, studios and others. Founder and President Alon Melchner gave me a brief remote demo of the cloud-based platform, emphasizing that it allows VR/AR experiences to be created…

MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more

…what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s development of guidelines for ads.…

MarTech Today: Project Tango indoor mapping, Instagram’s new analytics & more

…technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O May 16, 2016 by Greg Sterling Google’s ambitious Tango initiative brings the digital and physical worlds even closer…

Walmart buys a VR company on its way to invent ‘contextual commerce’

…retail ideas. Spatialand, which offers VR development tools, will operate as a portfolio company, Store No 8’s third, and will work to create new VR/AR applications for both the online Walmart and the physical stores. The portfolio companies are intended to develop what Store No 8 calls “radical…

It’s not the trend that you need to watch for. It’s the trend inside the trend.

…There are many big, obvious ones that continued to roll in during 2017 — AI, personalization, the criticality of good data, conversational engines, VR/AR and so on. But it’s the secondary, hidden ones that can hit the hardest because they didn’t telegraph their arrivals. Here, then, are seven of…

Master modern marketing technology leadership over 3 intense days

…world, these technologies will conjure new landscapes for customers and marketers. This session will help you jump into the deep end of the VR/AR pool. After lunch, Christopher Penn, VP marketing technology at SHIFT Communications and one of the pioneers of the martech movement, will…