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IAB’s first report on VR/AR surveys the terrain for marketers
…initiated work to develop guidelines for VR and AR. The Tech Lab is in the process of drawing up initial guidelines for 360 video and photo formats — as well as more immersive VR and AR ads — with the goal of helping publishers and advertisers understand the VR formats that are beginning to see…
At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing
…and then visualized in fully realized AR and VR environments, and marketers may adapt versions of these walk-around visualizations for their campaigns. Per Scoble, Disney said its new park in Shanghai was designed using VR. Data will commonly be viewed in AR or VR environments, so that marketers and…
Live Blog: Google talks AR & VR at Google I/O 2017
Hello from Google I/O 2017, where the second day is kicking off with a look at Google’s augmented reality and virtual reality efforts. AR & VR — our live blog below will fill you in on all the news. About The Author Danny Sullivan Danny Sullivan was a journalist and analyst who covered the digital…
MarTech Today: Wrestling with VR, Brandwatch buys BuzzSumo & Oculus’ VR conference
…marketers are wrestling with virtual reality’s adoption issue Oct 11, 2017 by Tim Peterson VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be valuable. Qubit launches an Instagram-like, AI-powered product news feed for…
AR/VR agency Vertebrae launches web-based AR platform for online retailers
…new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae. How it helps drive visitors to online stores. It takes advantage of the fact that Web-based AR, with no additional…
MarTech Today: Facebook expands Live Video, tag management and DMPs, & VR vs. AR
…native ads or paid subscriptions. Virtual vs. augmented reality and Apple Watch for your face Apr 5, 2016 by Greg Sterling AR may ultimately present a larger opportunity than VR, but the right hardware and user experience don’t yet exist. From Around The Web: SurveyMonkey expands into app insights…
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
…ads. But, he added, Adverty is the “only one with AR ads inside of AR app content,” as the others offer AR ads in the mobile web. Immersv also provides VR ads in its own VR environment, while Bakos said “no one else has a programmatic solution for VR native ads.” About The Author Barry Levine Barry…
MarTech Today: The rise of the data-driven CMO, when to use AR or VR & more
…it can be tough to decide where to focus your efforts. Join SiriusDecisions and Openprise experts as they share […] When should marketers use AR and when VR? Jul 24, 2018 by Barry Levine A marketing tech exec offers some rules of thumb. Here’s why you should start thinking of content marketing as an…
When should marketers use AR and when VR?
…have a smartphone, and AR capability is built into the later models. So, AR is the choice when you want to reach a lot of people. There’s also the fact the VR creates an isolated and completely contained environment, so it needs to take place in secure and stable environments. AR, on the other hand,…
MarTech Today: AppNexus gives up MRC accreditations, Adverty’s platform for AR/VR ads & Zuck will testify
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: AppNexus gives up MRC accreditations Apr 5, 2018 by Ginny Marvin The ad tech firm has lost accreditation for all metrics and has…
MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more
…will buy a visual search company, www.internetretailer.com Facebook and Oculus promise millions in funding for diverse apps, education, and more for VR, venturebeat.com 6 techniques for improving the UX design of your mobile app, www.usertesting.com AMP for eCommerce, yoast.com Tips for Optimizing…
MarTech Today: Preventing a ‘Groundhog Day’ scenario, the new advertising industrial complex & Twitter loses its head of VR/AR
…and outline what lies ahead for marketers in the next three to five years. The marketing world is […] From Marketing Land: Twitter loses its AR, VR head Alessandro Sabatelli Feb 6, 2018 by Tim Peterson The former Apple designer had joined Twitter less than two years ago. Four new search trends…