Site Search by Site Search powered by SLI Systems

What Is Martech

Results: 1 - 12 of 2497
Sort by: relevance | new-to-old |old-to-new

MarTech Landscape: What Is Web Analytics Software?

What are they doing when they get there? Are visitors doing what you want them to do — and if not, how can you improve the user experience? How can you establish and collect the right metrics to improve the overall customer experience to drive more business? It all starts with Web analytics. What Is

MarTech Landscape: What Is Marketing Automation Software?

…to the product itself, ask about related services and product roadmaps: How easy is it to integrate this software into my organization? What is the onboarding process? How long does implementation take? What kind of support and training are included in the base price? How do I maximize adoption…


Related Content: Marketing Automation

Martech enablement series: Part 1 — What is ‘martech enablement’?

…happens over time. Transformation and maturity (both nouns) are a destination, not a process. What is needed is an incremental process that transforms and matures the marketing organization. Martech enablement is the process of change that matures and transforms your marketing organization resulting…

MarTech Landscape: What is XR?

…SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Related TopicsAugmented & Virtual RealityChannel: Martech: MarketingWhat is martech? The marketing technology landscape, explained

MarTech Landscape: What is RTIM?

…(RTIM) — is useful because it defines a clear view of digital marketing’s central goal: immediate context. In this installment of MarTech Today’s MarTech Landscape Series, we explain what RTIM is — and why it clarifies what modern marketing is trying to do. RTIM = Right now contextual marketing What

MarTech Landscape: What is video marketing software?

…and support What is pricing based on? What features are included? Are there additional fees (consulting, add-on features, API, quotas)? What is the minimum contract length? Is there a short-term contract or an “out” clause if things don’t work out? What kind of customer support is available? Can…


Related Content: Video

MarTech Landscape: What Is Predictive Analytics?

…groups of people. This, essentially, is predictive analytics, which we tackle in this installment of our MarTech Landscape series. “Think Of A Credit Screen” Instead of predictions about Asimovian empires, though, our generation of predictive analytics is content with more modest goals, like…

Martech Landscape: What Is An Ad Exchange?

…Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin. Related TopicsChannel: Martech: AdvertisingWhat is martech? The marketing technology landscape,…


Related Content: Ad Exchange | Appnexus

MarTech Landscape: What is influencer marketing?

You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next day and buy your own. This is what used to be known as word-of-mouth (WOM) marketing, perhaps the most valuable way of communicating product value because the…


Related Content: Influencer

MarTech Landscape: What Is An Ad Network?

…Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin. Related TopicsChannel: Martech: AdvertisingWhat is martech? The marketing technology landscape,…

MarTech Landscape: What is predictive advertising?

…data. In this installment of our MarTech Landscape series, we look at how predictive advertising works and how it’s commonly applied. What makes predictive advertising predictive? Predictive advertising is a subset of predictive analytics, also covered in our MarTech Landscape series. Predictive…

Site Search by Site Search powered by SLI Systems