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Personalizing UX: Why Zillow Group moved beyond AB testing

Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a problem. The online real estate database company had too many personalized user experience tests it wanted to run on the website. The typical AB testing framework…

Meet Netflix, NPR, and The New York Times at MarTech

The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own…

Successful marketing teams tackle this challenge

…team to MarTech®, April 3-5 in San Jose. Here’s what your team will get: Case studies. Leading brands including Adobe, NPR, Netflix, LinkedIn, Zillow, JP Morgan Chase & Co, and The New York Times will share first-hand insights on how to overcome organizational, interpersonal, and compliance issues…

Seismic Now Allows Marketers To Better See How Sales Uses Their Content

…data from a customer relationship management (CRM) system, Excel spreadsheets in a shared online library or external sources like real estate site Zillow. Previously, CEO Doug Winter told me, his company’s platform offered a lighter ability for marketing departments to track and control the content…


Related Content: Seismic

Brainshark partners with another sales content partner, Seismic

…recent data into sales documents from a customer relationship management system, a shared online library or external sources like real estate site Zillow. It also provides an approval workflow and ways to track effectiveness. Brainshark’s focus has been on training, content and coaching to help…

Google counters header bidding with exchange bidding for Dynamic Allocation

…announced test of exchange bidding in Dynamic Allocation includes Rubicon Project and Index Exchange and publishers About.com, Hearst, Meredith and Zillow. Rubicon Project’s Chief Technology Officer, Neal Richter, emailed me that his company will continue working both with header bidding and with…

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